On 27th June, the day before Reform launched the phrase, 'Vote from the heart' I wrote the following on Twitter - 'Labour's a shoe-in. Vote for what you believe in for once not just to stop another bunch. Vote from the heart. ' Just coincidence....I wrote it for The Teds and Teds leader Robin Tilbrook who I trust. Only if you trust the people in a party, can you vote from the heart. Otherwise it's calculation, fear rather than hope. Only Trust The Teds.

On 28th June Reform launched their election slogan wall to wall. 'Vote from the heart'. Where did that phrase suddenly appear from, which is in constant use ever since, and now is leading Reform's campaign?

They tweeted it for the first time on the 28th June -

Reform UK @reformparty_uk ONLY one party can save Britain from the corrupt establishment. On 4th July, vote with your HEART and vote for what you TRULY believe in. Click to share your support: https://tinyurl.com/VoteWithYourHeart

On 27th June, the day before Reform launched the phrase, I wrote the following on Twitter -

Labour's a shoe-in. Vote for what you believe in for once not just to stop another bunch. Vote from the heart.

I added to that - The bigger Labour's majority, the more certain the party will fracture. The end of the Conservatives is the end of Labour. They need each other to keep their parties together. One goes. The other goes. Vote for England. Only trust The Teds. In Shrewsbury that's Chris Bovill.

I wrote phrases for Farage in 2000 for UKIP - things like 'Who's kidding us this time?' I'm glad he's still using me, although I am currently writing for Robin Tilbrook who I trust.

Only trust Tilbrook and the Teds. Only when you trust can you vote with your heart. All else is calculation. Usually mistaken, as most electoral promises are fake.

Henry Curteis @henrycurteis